Build a specialty healthcare practice designed around your expertise, and the people who need it most.
Specialty healthcare services call for intentional design.
Let’s work together to align your operations, services, and strategy so less energy goes into solving logistical problems, and more goes into patient care, leadership, and growth.
It’d be an honour to work with you.
-Andrea
Consulting for healthcare professionals who want to bring their specialty to the next level
Building a specialty practice or service comes with
real-world challenges
Having great ideas to deliver your specialty skillset, but struggling to articulate and package it as a viable business oferring
Finding and attracting qualified hires who are passionate about your focus area, in a limited talent pool
Carrying the weight of client demand because patients (and their referrers) only want you
Feeling stuck working in the business every day, with no time to work on the business
Getting buried in business operations that feel overwhelming and distracting from developing your expertise
Struggling to explain your specialty/skillset/offerings in a way that colleagues, clients, and the public can easily understand
Facing uncertainty about which financial, HR, and operational practices truly fit a niche practice like yours
Hesitating to scale your services or raise your rates, even though you know your expertise is worth more
Wanting to build a diverse team while also maintaining consistency and excellence in your specialized services
Feeling like it’s near impossible to teach new staff the knowledge and experience that you bring
Even with all that, I have good news for you:
Your specialty practice can thrive,
and you can grow your business with
clarity and confidence at every step
I help specialty healthcare professionals turn their expertise into business offerings that really make an impact.
Think of me as your strategic guide: I use my detective skills, honed from years as a physiotherapist, and apply them to a business issue to help you sort through complex information, weigh your options, and put together clear, actionable plans to tackle any challenge.
I’m not here to do the work for you; my role is to energize, guide, and provide the frameworks you need so you can do the deep, meaningful work of building your practice your way.
I’ve spent over 15 years building niche health services, including founding a specialty clinic that now runs smoothly without me in the day-to-day operations. That experience gives me a CEO-level perspective: the ability to see the big picture, break it into practical steps, and focus on what will have the biggest impact.
I was honoured to be recognized as a BIV Forty Under 40 recipient for my work, and my motivation now is to help healthcare experts bring their vision to life with clarity, confidence, and in a way that’s true to who they are and the unique people they serve.
Hi, I’m Andrea
What I bring to the table
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I view business problems as I would a patient’s symptoms: using the SOAP framwork.
I want to understand the context of any problem or business idea, including thoughts experiences of each stakeholder (Subjective data), then we look at measurable information (Objective data). Once it’s all mapped out, I look for through lines to form hypotheses to diagnose a problem (Analysis). Then, we work together to map out actionable steps and make progress, and course correct as we uncover new information (Plan).
When I look at the healthcare system as a whole, I see solo practitioners and private health practices playing a crucial role in serving the population. With less bureaucracy, more agility, and the freedom to innovate, private practices have the power to build strong teams, design unique services, and spend time in ways that truly reflect their values. This flexibility allows us to deliver the kind of personalized care and attention people deserve.
Specialty practices take this one step further. By focusing on a specific population or problem, we create a powerful positive feedback loop: the deeper we get to know the people we serve, the better we can design our services, skillsets, environments, and care pathways around their real needs. That clarity attracts more of the right people, which in turn deepens expertise, strengthens outcomes, and raises the standard of care for that group.
In this way, specialty practices add depth, refinement, and momentum to the healthcare system, especially for populations that are often underserved or misunderstood.
I also believe that building a business is, in many ways, a mirror of yourself: you can’t hide from it. The process inevitably brings both successes and mistakes, and the real growth comes from reflecting on those experiences. Each challenge offers lessons and principles we carry forward, shaping not only our work but also who we become as leaders.
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BSc Biochemistry & Molecular Biology, University of Northern British Columbia, 2009
Master of Physical Therapy, University of British Columbia, 2011
15+ clinical courses including Barcelona Scoliosis Physical Therapy School (BSPTS C2), and Scientific Exercises Approach to Scoliosis (SEAS L2)
Executive MBA, Simon Fraser University’s Beedie School of Business, 2024
Graduate Certificate of Business in the Americas, learning at FIA Business School (São Paolo, Brazil), ITAM (Mexico City, MEX), Vanderbilt University (Nashville, USA)
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Founder, The ScoliClinic (2016–present)
Built a specialty healthcare clinic with intentionally designed operations, specialty-focused recruitment, onboarding, and ongoing staff support, values-aligned team structures, and a clear service identity for people with scoliosis and complex spinal conditions.Specialty Service & Product Design
Developed in-clinic and e-commerce offerings, including scoliosis-specific equipment and digital education, aligned with the real needs of a defined patient population.Audience-Led Brand Growth
Established a trusted, accurate specialty brand across Instagram and YouTube, translating complex clinical concepts into accessible content that allow viewers to access niche information globally.Systems Thinking in Healthcare
Experience across public, private, and nonprofit healthcare settings, including global health work with Samuha Samarthya (India), supporting complex populations through coordinated care models.Innovation & Advisory Work
Worked with Innovation UBC’s Social Venture Studio and multiple specialty healthcare practices on service design, operations, and growth strategy.Consulting Projects
Working with healthcare business owners in various capacities to address operational, financial, branding, and strategy challenges. -
Clifton StrengthsFinder
Strategy
I thrive on sorting through large volumes of information and quickly spotting patterns, options, and next steps. I’m always asking “what if” and “then what,” which helps me chart clear, practical paths forward.Activator
I bring energy and momentum to projects. Once the vision is clear, I make things happen, keeping things moving and getting results.Learner
I genuinely enjoy the process of growth. It could be a new concept, skill, or system - I love diving in, exploring, and applying what I learn along the way.Relator
I’m at my best when building meaningful, trusting relationships. I care about cultivating deeper connections with the people I work with, which makes collaboration feel authentic and energizing.Self-Assurance
I have confidence in what I know, and clarify on what I don’t. I lean on my strong network of collaborators and experts to fill in the gaps, making the work stronger as a result. -
What energizes me most? Exploring, creating, and discovering in all areas of life.
Bringing new ideas to life, whether in my own practice or with consulting clients
Music and the arts (piano, guitar, musical theatre)
Travel and experiencing new cultures
Cooking as a creative outlet
Visual art, especially botanical line drawings and zendoodles
Exploring or cuddling with my dog
Story-driven shows and films, from thoughtful dramas to classic series
Join me on socials
Get in touch
Have an idea, a question, or a challenge you’re working through? Fill out the form and share what’s on your mind, I’d love to learn more about your specialty area and goals.
